- EFFECTIVE ODOR CONTROL - Specially made for those with sensitive skin, our baking soda-free deodorant uses zinc and magnesium to fight odor naturally. Organic arrowroot powder absorbs moisture so you stay dry and fresh. Get powerful all-day odor protection without aluminum.
- ALL NATURAL & ORGANIC - Our deodorants use a base of moisture-rich, organic coconut oil and organic shea butter to soothe your skin. We vow to use only premium, food-grade, organic ingredients with consistent quality checks.
- NO B.S. (bad stuff) - we mean it! No Aluminum, No Parabens, No Synthetic Fragrance, No Petroleum, and our products are Gluten Free, Non-GMO, and Cruelty Free Certified by Leaping Bunny. Our handcrafted formula has stayed the same for over a decade and all products are made in the USA.
- NO GREENWASHING - All of our packaging and shipping materials are 100% recyclable and eco-friendly. Additionally, Pretty Frank uses either water-free or water-less formulas. We have saved over 40k gallons of water! We're proud to help preserve one of earth's most precious resources.
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Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant effective?
Yes! Pretty Frank deodorants are made to work with your body, not against it. Our blends of plant-based odor-fighters, essential oils, and gentle absorbents keep you fresh all day—without the harsh chemicals found in traditional deodorants.
What’s the difference between baking soda and baking soda-free formulas?
Baking soda neutralizes odor naturally, making those sticks especially effective for strong or stubborn odors. Baking soda-free formulas use zinc and magnesium instead, making them perfect for sensitive skin. Both options keep you fresh, you just pick what works best for you.
What kind of fragrances do you use?
We offer scented formulas using only essential oils, as well as unscented options for those who prefer no fragrance at all. All are plant-based, gentle, and free from synthetic perfumes.
How should I store my deodorant?
Keep your sticks and jars in a cool, dry place. Avoid prolonged exposure to direct sunlight or heat to maintain texture and efficacy.
Do your products stain clothing?
No. Our formulas are designed to minimize residue. If you apply too thickly, let it absorb for a minute before dressing to prevent minor marks.
Where are your products made?
All Pretty Frank products are proudly made in the USA with clean, responsibly sourced ingredients.
Are your products cruelty-free and vegan?
Absolutely! Pretty Frank is 100% vegan and certified cruelty-free. No animal testing, ever, and no animal-derived ingredients.
Are your products safe for sensitive skin?
Yes. All our formulas avoid harsh chemicals and unnecessary additives. Our baking soda-free options are specifically designed to be gentle, so even sensitive underarms can stay fresh comfortably all day.