About Us
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Our Mission
We’re not here to sugarcoat it - most deodorants are full of stuff you’d rather not put on your body. We created Pretty Frank because we believe you deserve better. Better ingredients, better performance, and better transparency.
Pretty Frank was born from a simple truth: natural deodorant shouldn’t mean compromising on effectiveness. We’ve spent years perfecting formulas that are as powerful as they are pure - aluminum-free, paraben-free, and free from all the nasty stuff you’re trying to avoid. What you get instead is clean, consciously crafted deodorant that stands up to your real life.
No B.S. - Just Clean Ingredients
No aluminum, no parabens, no synthetic fragrance, no petroleum. Just clean, handcrafted formulas - gluten-free, non-GMO, and certified cruelty-free. Made in the USA and trusted for over a decade.
The “frank” in Pretty Frank isn’t just clever wordplay, it’s our promise. We’re upfront about every ingredient we use, every test we run, and every choice we make. No marketing fluff, no greenwashing, just honest products you can trust. Because you shouldn’t need a chemistry degree to understand what you’re putting on your skin.
We believe self-care shouldn’t be complicated. Our deodorants are designed for people who want effective, clean products without the fuss. No 47-step routines, no adjustment periods that last forever, just straightforward protection that fits seamlessly into your life.
Every Pretty Frank product is formulated with care, tested thoroughly, and crafted to work with your body, not against it. We’re building a brand that respects your intelligence, values your time, and never takes your trust for granted.
Let’s be frank: you deserve deodorant that’s as honest as you are.
The “frank” in Pretty Frank isn’t just clever wordplay, it’s our promise. We’re upfront about every ingredient we use, every test we run, and every choice we make. No marketing fluff, no greenwashing, just honest products you can trust. Because you shouldn’t need a chemistry degree to understand what you’re putting on your skin.
We believe self-care shouldn’t be complicated. Our deodorants are designed for people who want effective, clean products without the fuss. No 47-step routines, no adjustment periods that last forever, just straightforward protection that fits seamlessly into your life.
Every Pretty Frank product is formulated with care, tested thoroughly, and crafted to work with your body, not against it. We’re building a brand that respects your intelligence, values your time, and never takes your trust for granted.
Let’s be frank: you deserve deodorant that’s as honest as you are.
Real Feedback. Real Freshness.
Real Feedback. Real Freshness.
See why people across the country are switching to Pretty Frank deodorant for all-day natural freshness.
-
“I went on a hunt for a less toxic deodorant and came across this brand. I sweat quite a lot so I couldn’t give up deodorant altogether. For being a non-traditional deodorant, it does very well! I haven’t noticed any stains left on my clothes at all. Smells great and is comfortable!.”
-
“For the sensitive category (aluminum and baking soda free), this is arguably one of the best products I have ever used to control AND prevent odor. Additionally, it provides reasonable wetness protection compared to most other ‘natural’ or ‘sensitive skin’ formulas.”
-
“One of my favorite aluminum free deodorant. I found those out some years ago and buying them regularly in different scents. Got from Amazon and from another online retailer. I tend to sweat easily, and not all aluminum free deodorants work for me. But this one works great.”
-
“In an attempt to find good all natural deodorant for me, I've tried Native, Tom's, all natural Dove, and a couple other I can't remember. None of them gave me irritation, but none of them also lasted as long and did as well as this one. This definitely lasts for 24 hours for me.”
-
“The deodorant is soo good. The scent is incredible, fresh. It spreads easily. With other natural deodorants you have to hold it to the skin for it to spread, with this one there is hardly any “melting” needed. Also, for some reason this lasts soo long. It lasts 3x longer than the other deodorants.”
-
“I have tried many other ‘natural’ deodorant. But this one is by far the best! The other ones left me either a weird residue or it didn’t help with odor and had to reapply. My previous deodorant gave me rashes in my underarms. This deodorant is a 10/10!!!”
