- EXTRA STRENGTH ODOR CONTROL – Natural baking soda neutralizes the bacteria that causes odor, stopping it right in its stinkin' tracks. Organic plant-based powders absorb moisture so this natural deodorant stick keeps you dry and fresh all day — no aluminum required.
- ALL NATURAL & ORGANIC – A base of moisture-rich organic coconut oil and organic shea butter soothes your skin. We use only premium, food-grade, organic ingredients with consistent quality checks.
- NO B.S. (BAD STUFF) – WE MEAN IT – No aluminum, no parabens, no synthetic fragrance, no petroleum. Gluten-free, non-GMO, and Leaping Bunny Certified Cruelty-Free. Our handcrafted formula hasn't changed in over a decade, and every stick is made in the USA.
- NO GREENWASHING – All packaging and shipping materials are 100% recyclable and eco-friendly, and our formulas are water-free. We've saved over 40,000 gallons of water — one of earth's most precious resources.
Hold stick against your skin for a few seconds to soften things up, swipe 1-2 times under each pit, and you're done.
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Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant effective?
Yes! Pretty Frank deodorants are made to work with your body, not against it. Our blends of plant-based odor-fighters, essential oils, and gentle absorbents keep you fresh all day—without the harsh chemicals found in traditional deodorants.
What’s the difference between baking soda and baking soda-free formulas?
Baking soda neutralizes odor naturally, making those sticks especially effective for strong or stubborn odors. Baking soda-free formulas use zinc and magnesium instead, making them perfect for sensitive skin. Both options keep you fresh, you just pick what works best for you.
What kind of fragrances do you use?
We offer scented formulas using only essential oils, as well as unscented options for those who prefer no fragrance at all. All are plant-based, gentle, and free from synthetic perfumes.
How should I store my deodorant?
Keep your sticks and jars in a cool, dry place. Avoid prolonged exposure to direct sunlight or heat to maintain texture and efficacy.
Do your products stain clothing?
No. Our formulas are designed to minimize residue. If you apply too thickly, let it absorb for a minute before dressing to prevent minor marks.
Where are your products made?
All Pretty Frank products are proudly made in the USA with clean, responsibly sourced ingredients.
Are your products cruelty-free and vegan?
Absolutely! Pretty Frank is Leaping Bunny Certified Cruelty-Free. No animal testing, ever. Most Pretty Frank products are vegan, with the exception of certain products containing beeswax.
Are your products safe for sensitive skin?
Yes. All our formulas avoid harsh chemicals and unnecessary additives. Our baking soda-free options are specifically designed to be gentle, so even sensitive underarms can stay fresh comfortably all day.