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$14.99
- EXTRA STRENGTH ODOR CONTROL – Natural baking soda neutralizes the bacteria that causes odor, stopping stink right in its tracks. Organic arrowroot powder absorbs moisture so you stay dry and fresh — powerful all-day protection without aluminum.
- A TRULY NATURAL DEODORANT JAR – A daily aluminum-free deodorant that works with your body, not against it. A base of moisture-rich organic coconut oil and organic shea butter soothes your skin with every application.
- NO B.S. (BAD STUFF) – WE MEAN IT – No aluminum, no parabens, no synthetic fragrance, no petroleum. Gluten-free, non-GMO, and Leaping Bunny Certified Cruelty-Free. Handcrafted in the USA with the same trusted formula for over a decade.
- NO GREENWASHING – 100% recyclable, eco-friendly packaging and water-free formulas. We've saved over 40,000 gallons of water — and counting.
Rub a pea-sized amount between your fingers to soften and apply to each pit. A little goes a long way.
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Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant effective?
Yes! Pretty Frank deodorants are made to work with your body, not against it. Our blends of plant-based odor-fighters, essential oils, and gentle absorbents keep you fresh all day—without the harsh chemicals found in traditional deodorants.
What’s the difference between baking soda and baking soda-free formulas?
Baking soda neutralizes odor naturally, making those sticks especially effective for strong or stubborn odors. Baking soda-free formulas use zinc and magnesium instead, making them perfect for sensitive skin. Both options keep you fresh, you just pick what works best for you.
What kind of fragrances do you use?
We offer scented formulas using only essential oils, as well as unscented options for those who prefer no fragrance at all. All are plant-based, gentle, and free from synthetic perfumes.
How should I store my deodorant?
Keep your sticks and jars in a cool, dry place. Avoid prolonged exposure to direct sunlight or heat to maintain texture and efficacy.
Do your products stain clothing?
No. Our formulas are designed to minimize residue. If you apply too thickly, let it absorb for a minute before dressing to prevent minor marks.
Where are your products made?
All Pretty Frank products are proudly made in the USA with clean, responsibly sourced ingredients.
Are your products cruelty-free and vegan?
Absolutely! Pretty Frank is Leaping Bunny Certified Cruelty-Free. No animal testing, ever. Most Pretty Frank products are vegan, with the exception of certain products containing beeswax.
Are your products safe for sensitive skin?
Yes. All our formulas avoid harsh chemicals and unnecessary additives. Our baking soda-free options are specifically designed to be gentle, so even sensitive underarms can stay fresh comfortably all day.
