Skip to product information
$14.99
Our gentlest formula in our original format. This baking soda free deodorant paste is made for sensitive skin. Zinc oxide and magnesium hydroxide fight odor naturally, organic arrowroot powder keeps you dry, and a jar's worth lasts and lasts.
Made for skin that pushes back
If baking soda formulas leave you itchy or irritated, this is the one. Same all-day protection, none of the harshness. Why natural deodorant can cause a rash, and how to choose between formulas.
What's inside (and what isn't)
- A base of moisture-rich organic coconut oil and organic shea butter that soothes even the most sensitive underarms.
- Premium, food-grade, organic ingredients with consistent quality checks.
- No aluminum, no parabens, no synthetic fragrance, no petroleum.
- Vegan, gluten-free, non-GMO, and Leaping Bunny Certified cruelty-free.
- Handcrafted in the USA with the same trusted formula for over a decade.
- Water-free formulas and 100% recyclable packaging. We've saved over 40,000 gallons of water so far.
Three options, powered by pure essential oils
Unscented, Lavender, and Unscented Charcoal. Curious what activated charcoal actually does? We wrote it up.
How to apply: warm a pea-sized amount between your fingertips and smooth it on. Paste vs. stick, explained.
Rub a pea-sized amount between your fingers to soften and apply to each pit. A little goes a long way.
You may also like
Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant effective?
Yes! Pretty Frank deodorants are made to work with your body, not against it. Our blends of plant-based odor-fighters, essential oils, and gentle absorbents keep you fresh all day—without the harsh chemicals found in traditional deodorants.
What’s the difference between baking soda and baking soda-free formulas?
Baking soda neutralizes odor naturally, making those sticks especially effective for strong or stubborn odors. Baking soda-free formulas use zinc and magnesium instead, making them perfect for sensitive skin. Both options keep you fresh, you just pick what works best for you.
What kind of fragrances do you use?
We offer scented formulas using only essential oils, as well as unscented options for those who prefer no fragrance at all. All are plant-based, gentle, and free from synthetic perfumes.
How should I store my deodorant?
Keep your sticks and jars in a cool, dry place. Avoid prolonged exposure to direct sunlight or heat to maintain texture and efficacy.
Do your products stain clothing?
No. Our formulas are designed to minimize residue. If you apply too thickly, let it absorb for a minute before dressing to prevent minor marks.
Where are your products made?
All Pretty Frank products are proudly made in the USA with clean, responsibly sourced ingredients.
Are your products cruelty-free and vegan?
Absolutely! Pretty Frank is Leaping Bunny Certified Cruelty-Free. No animal testing, ever. Most Pretty Frank products are vegan, with the exception of certain products containing beeswax.
Are your products safe for sensitive skin?
Yes. All our formulas avoid harsh chemicals and unnecessary additives. Our baking soda-free options are specifically designed to be gentle, so even sensitive underarms can stay fresh comfortably all day.
