It's what's inside that counts
No aluminum. No parabens. No synthetic fragrance. Just clean, effective deodorant that keeps you fresh—naturally.
No B.S. - Just Clean Ingredients
Fresh underarms. Zero compromises. Pretty Frank keeps your underarms fresh using
plant-based, cruelty-free, vegan, and non-GMO ingredients. Made in the USA and free
from aluminum, parabens, and synthetic fragrances, our deodorants work with your
body all day.
Truly natural deodorant.
Truly natural deodorant.
New Arrivals
View allMini Deo Sticks
Mini Travel Size Natural Deodorant - Baking Soda Free - Sensitive Skin Formula - Unscented
$5.99
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Mini Travel Size Natural Deodorant - Baking Soda Free - Sensitive Skin Formula - Orange Vanilla
$5.99
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Mini Travel Size Natural Deodorant - Baking Soda Free - Sensitive Skin Formula - Coconut Lime
$5.99
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Mini Travel Size Natural Deodorant - Baking Soda Free - Sensitive Skin Formula - Charcoal Seaside
$5.99
View ProductFeatured Products
View allBaking Soda Free
Natural Deodorant - Baking Soda Free - Sensitive Skin Formula - Charcoal Seaside
$14.99
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With Baking Soda
What Our Community Loves
Unfiltered moments from real routines. Watch how our formulas perform in daily life.
Real Feedback. Real Freshness.
Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant effective?
Yes! Pretty Frank deodorants are made to work with your body, not against it. Our blends of plant-based odor-fighters, essential oils, and gentle absorbents keep you fresh all day—without the harsh chemicals found in traditional deodorants.
What’s the difference between baking soda and baking soda-free formulas?
Baking soda neutralizes odor naturally, making those sticks especially effective for strong or stubborn odors. Baking soda-free formulas use zinc and magnesium instead, making them perfect for sensitive skin. Both options keep you fresh, you just pick what works best for you.
What kind of fragrances do you use?
We offer scented formulas using only essential oils, as well as unscented options for those who prefer no fragrance at all. All are plant-based, gentle, and free from synthetic perfumes.
How should I store my deodorant?
Keep your sticks and jars in a cool, dry place. Avoid prolonged exposure to direct sunlight or heat to maintain texture and efficacy.
Do your products stain clothing?
No. Our formulas are designed to minimize residue. If you apply too thickly, let it absorb for a minute before dressing to prevent minor marks.
Where are your products made?
All Pretty Frank products are proudly made in the USA with clean, responsibly sourced ingredients.
Are your products cruelty-free and vegan?
Absolutely! Pretty Frank is 100% vegan and certified cruelty-free. No animal testing, ever, and no animal-derived ingredients.
Are your products safe for sensitive skin?
Yes. All our formulas avoid harsh chemicals and unnecessary additives. Our baking soda-free options are specifically designed to be gentle, so even sensitive underarms can stay fresh comfortably all day.
