It's what's inside that counts
No aluminum. No parabens. No synthetic fragrance. Just clean, effective deodorant that keeps you fresh—naturally.
No B.S. - Just Clean Ingredients
Fresh underarms. Zero compromises. Pretty Frank keeps your underarms fresh using
plant-based, cruelty-free, vegan, and non-GMO ingredients. Made in the USA and free
from aluminum, parabens, and synthetic fragrances, our deodorants work with your
body all day.
Pretty Frank
Pretty Frank
What Our Community Loves
Unfiltered moments from real routines. Watch how our formulas perform in daily life.
Real Feedback. Real Freshness.
Real Feedback. Real Freshness.
See why people across the country are switching to Pretty Frank deodorant for all-day natural freshness.
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“I went on a hunt for a less toxic deodorant and came across this brand. I sweat quite a lot so I couldn’t give up deodorant altogether. For being a non-traditional deodorant, it does very well! I haven’t noticed any stains left on my clothes at all. Smells great and is comfortable!.”
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“For the sensitive category (aluminum and baking soda free), this is arguably one of the best products I have ever used to control AND prevent odor. Additionally, it provides reasonable wetness protection compared to most other ‘natural’ or ‘sensitive skin’ formulas.”
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“One of my favorite aluminum free deodorant. I found those out some years ago and buying them regularly in different scents. Got from Amazon and from another online retailer. I tend to sweat easily, and not all aluminum free deodorants work for me. But this one works great.”
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“In an attempt to find good all natural deodorant for me, I've tried Native, Tom's, all natural Dove, and a couple other I can't remember. None of them gave me irritation, but none of them also lasted as long and did as well as this one. This definitely lasts for 24 hours for me.”
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“The deodorant is soo good. The scent is incredible, fresh. It spreads easily. With other natural deodorants you have to hold it to the skin for it to spread, with this one there is hardly any “melting” needed. Also, for some reason this lasts soo long. It lasts 3x longer than the other deodorants.”
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“I have tried many other ‘natural’ deodorant. But this one is by far the best! The other ones left me either a weird residue or it didn’t help with odor and had to reapply. My previous deodorant gave me rashes in my underarms. This deodorant is a 10/10!!!”
Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant effective?
Yes! Pretty Frank deodorants are made to work with your body, not against it. Our blends of plant-based odor-fighters, essential oils, and gentle absorbents keep you fresh all day—without the harsh chemicals found in traditional deodorants.
What’s the difference between baking soda and baking soda-free formulas?
Baking soda neutralizes odor naturally, making those sticks especially effective for strong or stubborn odors. Baking soda-free formulas use zinc and magnesium instead, making them perfect for sensitive skin. Both options keep you fresh, you just pick what works best for you.
What kind of fragrances do you use?
We offer scented formulas using only essential oils, as well as unscented options for those who prefer no fragrance at all. All are plant-based, gentle, and free from synthetic perfumes.
How should I store my deodorant?
Keep your sticks and jars in a cool, dry place. Avoid prolonged exposure to direct sunlight or heat to maintain texture and efficacy.
Do your products stain clothing?
No. Our formulas are designed to minimize residue. If you apply too thickly, let it absorb for a minute before dressing to prevent minor marks.
Where are your products made?
All Pretty Frank products are proudly made in the USA with clean, responsibly sourced ingredients.
Are your products cruelty-free and vegan?
Absolutely! Pretty Frank is 100% vegan and certified cruelty-free. No animal testing, ever, and no animal-derived ingredients.
Are your products safe for sensitive skin?
Yes. All our formulas avoid harsh chemicals and unnecessary additives. Our baking soda-free options are specifically designed to be gentle, so even sensitive underarms can stay fresh comfortably all day.
